we talk a lot about speaking to your audience on their level and communicating on the platforms that they operate on well guess what knowing where they are is just one part of the battle you need to know the mechanics and idiosyncrasies of those platforms too because of a little thing that you may have noticed popping up in a lot of media or publishing sales kits native advertising.
hi guys it's Hannah here from neighborhood where we help brands find sell and keep their people put simply native advertising is advertising that takes the natural form and function of whichever blog it operates.
put even simpler it means it fits right into wherever it's displayed the clearest and most obvious example of this is in feed advertising on Facebook or ads in the stream of articles on your favorite news site they are like little billboards that take the shape of organic posts except you might notice an ad or sponsored label.
these aren't exactly the most subtle advertisements but you get the gist the master chameleon of in feed ads is Instagram just go watch a story and i guarantee you'll see a video pop up that is wonderfully shot filled with music and not featuring your friends at all.
but rather beautiful people consuming beautiful products luckily you can skip right past them for now that's what makes native advertising a bit more bearable to your audiences it doesn't particularly disturb your experience.
like a pop-up light box ad well those content recommendation thumbnails you see at the bottom of blogs or news articles are also native thanks to tools like outbrain your own content can be marketed to prospective viewers reading related articles without disturbing their reading experience.
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or real estate sites they are native as they come outside of AdWords many of these native placements are negotiated through the domain owner and are becoming a staple tool in the arsenal for their digital sales teams as native ads are an area of focus for these days.
there is a whole swag of different formats popping up and going away publishers are just throwing things out there and seeing what sticks and they need the content to do so if you're interested in investing in native i recommend hitting up some sites.
seeing what new formats they have to offer and negotiating a sweet deal on those to complement the more traditional formats but remember if you're going to get anywhere you need to tread carefully if you're too vague or too subtle you aren't going to get your message across.
but if you're too over the top you're going to come across as a greasy in-your-face car salesman so why should you consider going native as a part of your marketing strategy well native ads receive 53 more views than traditional display ads.
native ads get attention from 25 more of a channel's audience than standard banner ads probably because it's lurking smack bang in the front of their eyes native advertising increases purchase intent by 18 97 of brands who publish across mobile media say they are very effective at achieving branding goals native ads on mobile.
are perfect for hitting brand awareness and impression goals purchase intent has been shown to raise around 18 more than those pesky banners so there you have it why not consider native as a part of your marketing strategy for 2020.
if you found this video helpful then feel free to share it with someone you know that needs a hand with native advertising you can also subscribe to our blog where you'll find a bunch more tools tips and templates to help you find sell and keep your people just like neighborhood does well that's it from me
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