Google Ads for Beginners
if you go to google and search for as an example best web hosting you will see that google will show you some ads on top of the search results these are google search ads today in this course we are going to learn how we can create these ads and see the power of google ads in growing your business getting more traffic getting more conversions and much much more you will learn all the core concepts of google ads and what's nice this course is based on a live case study
so we are going to create the campaign now together and i will show you my running campaigns the traffic the data everything to give you the best value out of this course okay friends so simply go to ads.google.com and sign up signing up means simply having a gmail account and signing up and then logging in to google ads.
From Beginner to Pro: 21 Free Google Ads Tutorials
i don't want to waste your time now with this i think it's super easy and we have millions of these about it on the internet so i will sign in directly to google ads to focus on our main work so this is our main dashboard here okay what you are going to do simply the first step is to set up billing because you are running paid ads so you have to pay for your campaigns so go here to tools and settings section then go to billing settings and you see the payment account you can select the payment methods and add your payment method.
you can see this is my master card here also if you have a coupon code you can go to promotions section and add your coupon now let's go back and start our work so the best way to learn i think is by applying and creating a campaign so click here on new campaign you can start with website traffic usually we want traffic to our website then in the campaign type we have search display shopping article discovery and so on our focus.
now is on search we want to run search ads then enter your business website as an example each super tools and you need to enter the campaign name usually as a good practice to name a campaign i use this formula the website or the target page like in my case h super tools and then dash and i set the target countries or location let's say i want to target here the us so i say the u.s and then i enter the campaign id as an example one or if you have a certain structure like in my case i like to use the date okay so click continue and now we are ready to create our campaign now what's nice that google updated the interface and really it made it super easy to start so we have here the budget embedding you to enter the budget how much you want to spend per day as an example.
i will start with twenty dollars you can start with five two three ten whatever you want so enter the number here but here is small note you have to know if you read this message it says for the month you won't pay more than your daily budget times the average number of days in a month so when you select twenty dollars it means that you will pay per month six hundred dollars but per day google may spend more than twenty dollars or less than twenty dollars depending on your campaign but in total what you spend is the average daily budget you can see the average not exact average daily budget times number of days in a month which is 30 or 31 or 28 depending on the month then.
we have the bidding section we'll talk about bidding in detail but in short always start with manual cpc so simply click on select edit strategy and select manual cpc so we will set everything manually uncheck this help increase convergence with enhanced cpc by the way whenever you see a recommendation from google it looks like google wants to take some more money from you so i prefer always set everything manually to set my cpc my bidding strategies everything manually.
so i can take control over everything in my campaign then we have the more settings section we have the ad rotations and conversions if you have multiple ads in this campaign google will automatically rotate it no it's not important let's close this and click on next now we have the campaign setting the networks you can check search network and display network what we want to focus now is only search ads so i will uncheck both and our target is google search ads then you need to enter the location so in my example i will go here and search for united states and click here or you can simply select a specific city or all countries whatever you want just select the location and take care here we have this option the target it will say presence or interest.
Google Ads training
so always if you are targeting people inside this location check this people in or regularly in your target locations okay then go here to languages you can add whatever language you want in our case it's english and that's it click on more settings we have the start and date usually i keep it with no ending except if you have a specific situation where you want to end the campaign in a specific date maybe you're running advertising or maybe a sales campaign whatever usually i keep all these settings as it is and then click on next here we have a dynamic search ad settings this will help you if you have a website with a lot of categories as an example
if you open amazon you will see amazon has a lot of categories here a lot of things to promote a lot of products so if you select dynamic search ads google will automatically read your website through the indexed page inside google or you can give it maybe a site map or whatever you can see here you can select the index or the url from the page feed or whatever and then google will read it and automatically create the ads for you depending on the categories and whatever click on next now we need to select the build but before we select the bid i want to talk about the bidding strategies in a couple of minutes to understand what we are doing here what is manual cpc and so on if we go now back to bidding section we will see we have target cpa target rois maximize clicks and
so on so in our case as i told you always start with manual cpc simply you set everything the bidding how much you want to bid on every keyword nothing automatic will be done from google you will set everything so let's start with manual cpc but if you click on this check box you will see plus enhanced cpc so manual plus enhanced what is enhanced cpc it's like semi-autonomous
you set your biddings manually but you allow google to optimize your bids depending on your campaign performance so you will set the biddings for every key with your campaign but google have the right to optimize automatically in a certain range this range goes from minus 100 up to plus 30 so if you bid on two dollars google has the right to increase this bid by 30 percent or decrease it two hundred percent yeah which means zero dollars so this enhanced cpc as i told you always start with manual later on you get when you collect some data.
when you have some campaigns running we can switch to other bidding strategy then we have target cpa here what you are doing is telling google i my cpa is like maybe 10 dollars so google will set the bids in a way to get the maximum conversions maximum cpa with your bids so even if your click cost one thousand dollars if your target cpa is fifteen hundred dollars you are still making money so it's okay whatever your bid is do you get the point so google will optimize your biddings depending
on your target cpa or cost per action then we have target roas what is roas it's simply the return on advertisement spend i think you had about roi return on investment so roi is simply how much is the income percentage based on the overall cost so the formula is your total revenue minus the cost divided by the cost this is how we get the roi why the roas which is return on ad spend only is simply the revenue divided by the ad spend this is how you get this percentage so also you can tell google to set your bids depending on your target return on ad spend then we have maximize clicks here you are telling google to maximize your clicks you want traffic whatever your bid is
How to use Google Ads for YouTube
this may be very costly if you are running a campaign this may be helpful in some situations if you want to collect data you are not looking for conversions you are not looking for specific things you just want to collect data you want traffic to your website you want google to get all the traffic to your website without setting a specific limit by maximizing your click cost but you can still set a limit here for your bed let's say like ten dollars then google will raise your limit or raise your bed to ten dollars as a maximum then we have maximize conversions google will optimize the bids increase the bids to get the maximum number of conversion also we have maximized conversion value target impression sure i think this somehow other scope so this bidding in general as
i told you always start with manny with cpc if you want to run your first campaign in google so let's go back to our search campaign and we are now in the ad group section what is an ad group simply google ad campaigns is structured in this way we have the campaign level inside the campaign we have add groups inside the ad groups we have ads and keywords what are keywords we will see in a little bit so we are creating now our first ad group in this campaign you can name it like whatever you want ad group maybe by category if you have multiple categories in your campaign it depends or
maybe on the target on the beds on the keywords whatever you want you can categorize your ad groups i will name it now as an example ad group one and here you can set a default bid on the ad group level also we can sit a bit on the keyword level as you will see in a little bit anyway so we have now a default bid i would say like here 0.5 for click here we have the keyword section the keywords
is the core is the heart of our camping so please focus very well to understand keywords and keywords match types so let's go back here to google.com and if we search for something now let's say you want to search for wordpress hosting as an example this keyword you will see now we have these ads on top of google so all these services name cheap hostgator bluehost host advice all these
services are bidding on this keyword this is a keyword the search term that people are searching for so if you go here to WordPress hosting ctrl c and then go here to tools section then to keywords then to keyword planner open a new tab and let's see how much these servers are paying for these clicks i will click here get search volume i would paste this keyword get started and you will see now let's select united states you will see that WordPress hosting this keyword has like 10 000 monthly average searches and it costs between 15 to 53 dollars per bid so these companies these services are paying around 15 to 50 dollars per click you can see the cpc here is around nineteen dollars
if you go here to aidsupertools.com my free seo digital marketing tool click on keyword research paste the keyword search you will see now the cpc is around nineteen dollars if you go here to united states search uses around 53 dollars the maximum here inside google keyword planner so what's the idea here now you want your website to appear on top of google whenever someone searches for a certain keyword for a specific keyword like in my case i want when someone searches for age super tools to put my website on top of google as an ad so i get this keyword here
and i put it inside the keywords section here okay so now our main goal is to do some keyword research to find the specific keywords to bid on to make google show ads whenever someone searches for these keywords i think the idea is somehow simple now the big question is how to find keywords where to find keywords where to get keyword ideas and how to pick the best keywords let's see together of course we have both paid methods and free methods in this course i will stick with three methods so inside the tools again we have the keyword planner open it
and here google provides you with this awesome tool to find and discover keywords click on this tool and select your destination here location i will say like united states as an example and click on save then i need to enter some keywords as an example i want to promote my website age super tools okay in this campaign so this is about seo and digital marketing tools so for example i can say free
seo tool free digital marketing tool and so on enter click on get results and now google will get related keywords now the first two keywords are the exact keywords you entered i have the average search volume and the bid how much it will cost me the minimum and the maximum bid you can see here also it will give you some other related or keyword ideas all these are keyword ideas with search
volume and the bids that you are going to pay for so your goal is to select some of these keywords always go between 10 to 15 to 20 keywords per ad group don't select one or two keywords go with 10 15 keywords at least so google can collect more data understand what's going on what is the best keywords for you also you can use other tool h super tools the swap site i'm promoting now
go here to keyword research tool and simply search for seo tools and now it will give you also some keyword ideas the monthly volume and the cpc here so you can select them and add them to your campaign also you can go to youtube keyword tool the same seo tools here this keyword will help you get some related keyword ideas let's see how you can see we have now top free seo tools
best seo tools for website all these are keywords that people are searching for on the internet especially on youtube but the idea is you can get these keywords and let's say click here on google again it will tell you this keyword how much the cpc is and the related keywords for this search term and so on so you can collect some data some keywords with the cpc and the search volume also
you can use google itself google.com go here and search for free seo tools enter and go down to the related searches you can see some keyword ideas also you can use them and copy them and see the metrics for these keywords in this way in my case i used google i used my free tool and google keyword ideas and then i created this excel page or this google sheets page i selected those he was like 13 keywords the minimum cpc i selected the search volume and the match type and the country
and so on so what are the match types this is very important if you go back you search campaign you will see we have the match type so if you keep it like this this is called abroad match so google may also show ads on related keywords to this term if you put it between two square brackets like this you are telling google that only show ads for this exact phrase match you can see exact match
if you want to learn more simply click on this link learn more read about the different match types broad phrase exact and i will keep a small table and description below with examples to understand the idea mode anyway so your goal now is to find a keyword list to add to your campaign and whenever you add these keywords google will update your daily estimates so let's get these keywords
like this ctrl c and paste here and you will see now that google will show you the daily styles it will tell you that with this average cpc you'll get only one click with these keywords so you need to make sure to select some more keywords with more search volume per month you can get more and more clicks then we have to create the ads this is the final url where you want to take people when they click on the ad so in my case i want to take them to the main home page my home page website maybe it's a landing page you create it maybe it's a funnel page maybe it's a specific
product whatever enter your final url here they need to enter the headlines you can add up to 15 headlines always try to add more headlines in your ads and google will automatically rotate them to see what's working for you and to help you understand which ads are working for you headlines working with you so you have to enter some keywords here and some description and what's nice here we have the ad strength you can see that google will tell you to add more headlines view i it will show you some examples how you can add them as an example i will say best seo tools like this
you can add more headlines it will tell you also you can use these terms inside the headline to get suggestions also you can include popular keywords view ideas here it will show you a list of ideas to add to your headlines also uniqueness is important so you can read this and start creating different headlines and google automatically rotate them and if you want to pin one of these titles
you can simply click on this pin and add it somewhere in your ad so as an example this brand name will always appear in my ads with other ad headlines and this description also you can add descriptions and your ads now writing ad copies requires maybe a full course to understand the psychology how things work the psychology of keywords psychology of people and how to get the best clicks
the best conversions from your ads it's out of a scope now of this course so after you create the ad you simply click on next to review your campaign now what i will do is go back to my campaign to my running campaign to show you what's going on so to give you an idea these are my campaigns you can see i have two campaigns here there's a draft one this is the running campaigns i am paying around 43 dollars per day for these campaigns one is inside india only and one is worldwide
i am trying to compare results and see what's working better for me you can see i paid till now like 200 dollars here i got 1 000 100 clicks i have 58 conversions and so on if you click on this campaign you'll see i have this ad group inside this ad group i have this list of keywords it will show you the match type it will show you the cpc how many clicks i got from each keyword
how much impressions the conversion rate the conversions everything about each keyword you can understand what's working with you so you can optimize on specific keywords or remove some keywords if they are not working with you and so on now one important thing to understand is conversions to make google track conversions you have to set up conversion tracking
so in the tool settings here go to conversions and in the conversions action here you need to add a conversion as an example in my case i want to track conversions when someone sign up so you select here sign up to my website name it whatever sign up h super tools i already did it
you can give it a value as an example on my website i will give 0.1 dollars as a value for this conversion for the sign up so i can understand the value of my conversions depending on how much i am paying for my ads since my website is totally free i have only the sign up option which is the conversion so i can add whatever value i want depending on my audience on
how i understand my audience how understand the value of a sign up inside my website and so on also you can set the count whatever create and continue then google will give you a small code that you can add inside your website it depends if it's a WordPress website if it is your own website developed by the developer the language whatever you put in the html tag inside your website
you copy it like this and you paste it and then google will start tracking your conversions okay and this is the event the signup event you add to the sign up page or the signed up page so google can track everything now what i did also is i duplicated the same campaigns inside Microsoft ads you can see the same two campaigns are running here and i want to track and see the difference
between google ads and Microsoft ads the cost the clicks everything compared to the same keywords with the same settings in the same locations if you want to follow up with me and see the difference between google ads Microsoft ads and you want to see the more updates more articles
about these stuff please don't forget to like the article and subscribe and notifications to get every new update also what i did is i duplicated almost the same campaign inside out to brain native advertising it's somehow a different concept but i wanted to build this case study to see the difference between google ads Microsoft ads the search ads concept and the native ads almost i said the same building here inside auto brain and now i'm tracking my campaigns to see which is working perfectly for me in my case and of course when i finish this case sadly i will share everything with you here on my blog i hope you enjoyed this article.
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